Once again, this company has cut it close.
In April I wrote about how 15 Fortune 100 companies had domain names that expired this year.
It’s now October, and all of the companies have renewed their domains before they expired. Some have cut it close to the wire, and here’s another example.
Lockheed Martin’s LockheedMartin.com domain name expires this month. In just 11 days.
I believe most of the company uses LMCO.com for email, but this is still a big deal.
Amazingly, it appears that Lockheed only renews this domain name one year at a time. The past couple years it has renewed it with just a few days to go.
Why wouldn’t you renew this domain for ten years? I doubt the annual renewal fee is a big hit to a $41 billion company.
Three Fortune 500’s have domain names that expire next month, and they all depend greatly on the domains: Metlife.com, Delta.com, and Fedex.com. These companies also renew their key domain just one year at a time.
bhartzer says
I’m putting a backorder on all of those. Just in case.
Chris says
If you are unhappy with any of them, win the backorder, put up a gripe site. That would be pretty hilarious.
Wizard Domains (@wizarddomains) says
That just seems crazy to me ……
Jack says
This domain, and many other corporate domains, are managed by corporate domain management companies such as MarkMonitor and CSC. These domains are set to auto-renew as a default in their registrar database. Sure, you can add years, and it doesn’t hurt, but you have to understand these domains aren’t self-managed, in fact, the corporations are paying a premium to have them managed by a company (MarkMonitor/CSC) whose sole existence is to renew and protect it’s clients domains.
Domain Name: LOCKHEEDMARTIN.COM
Registrar: CSC CORPORATE DOMAINS, INC.
Whois Server: whois.corporatedomains.com
Referral URL: http://www.cscglobal.com
Name Server: NS1.LMCO.COM
Name Server: NS2.LMCO.COM
Name Server: NS3.LMCO.COM
Status: clientTransferProhibited
Updated Date: 07-oct-2012
Creation Date: 12-oct-1996
Expiration Date: 11-oct-2013
Andrew Allemann says
Sure, but other customers of these same registrars have domains registered for many years at a time, e.g. BankofAmerica.com, United.com, HomeDepot.com.
Tess Diaz from Media Options says
In my many years advising clients like this, I found the simple reason behind this problem. The majority of domains held by a big company are usually managed by someone in IT or Marketing who understand them. However, some companies choose to have the highest value domains managed directly by their attorneys, but the attorneys are not used to the renewal process or to identifying important email alerts about the domain versus unimportant alerts (so sometimes they don’t open the emails saying it’s time for renewal). I’ve seen some wild things happen because of it!