.Co to be featured in GoDaddy Super Bowl commercial.
The .co top level domain name will get heavy exposure at the Super Bowl for a second year in a row.
Today domain name registrar GoDaddy announced that one of its two commercials in next year’s Super Bowl will feature .co.
Last year’s .co/GoDaddy commercial tempted viewers to visit GoDaddy.com to find out who the new .co girl was. Despite the young Tabitha Taylor’s body in the commercial, the .co girl turned out to be Joan Rivers.
The domain registrar said last year’s .co commercial sparked a record jump in domain registrations for the company — 466% within 15 minutes.
Go Daddy Girls Danica Patrick and Jillian Michaels will return for this year’s commercials, which Go Daddy says have already been approved by NBC’s “Standards and Practices” division.
Guy says
“Mr. Johnson said customers responded well to the O.co advertising, but after watching the spots, “a good portion” of those who sought out the website went to O.com, instead of O.co.”
Lols
em says
@ Guy
What does Mr. Johnson have to do with the Super Bowl and .co’s appearance there? Nothing. .CO isn’t going away just because one company has a bit of problem. .CO is running their marathon. A long-term endeavour to be sure. Nice steady growth is happening and apparently they have enough dough to keep their presence on the internet, and TV, a memorable one.
Jacek says
I’ve been under the impression that something big is happening regarding .co’s but the quieter the better. Isn’t strange there were no comments regarding sales of onlinegambling.co and internetgambling.co (among other .co deals)?
John says
.Com is King and always will be.
People can keep wasting their money on all these other extensions and plastering them on all sorts of ads (which costs more money)and when a consumer sees it their brain is engrained with .Com from decades of successful integration and being 1st to market.
So, guess what they do when they go to their browsers. Remember it as .Com
People want to live on Malibu Beach not across the street from it.
GoDaddy sells multiple products and they have chosen to pursue the .co for the 1 out of 2 most watched 30 second spots. I’d rather see them educating the consumer & end users on all their products & services than pushing the latest extension.
karl says
@ Jacek
I see you have over 1000 .co`s on sedo without single bid. How can you explain that?
Ron says
Why doesn’t godaddy try to spend its time explaining what it does, and it’s expanded services now… Instead of beating this .co horse to death, all the decent names are taken .co, so what is really the point?
DotCom says
godaddy.co > 301 redirects to http://www.godaddy.com
reason?
customer confusion. In the USA consumer culture there is .com — for rural areas and non-profits .org is successful as well.
However, .co is a typoTLD run by COLUMBIA.
@Guy has a HUGE point. .CO instantly translates in to consumer brains as .COM
.CO is certainly not going to stick out, and not even web 3.0 will embrace it. Just move on, if you want a domain, pay $xxx,xxx for the appropriate .com end of story.
If your business can’t afford dot com then you are not on the level of the rest of the fortune 500.
Snoopy says
Think of this as .co’s pink slip party, everyone’s invited and there will be champagne but it is all over.
Rich says
This is great news for .co domainers.
As for the rest of you…Like i told Rick Schwartz,time will tell.
Michelle says
Its Colombia NOT Columbia!
Daniel says
T.co is now #27 on Alexa’s scale. Why are all these people waisting thier time posting about the .co? Sounds like the word is out to me and the .Co has a great future. :0)
yh says
“The domain registrar said last year’s .co commercial sparked a record jump in domain registrations for the company — 466% within 15 minutes. ”
LOL. 466% of WHAT ? 466% of 10 domain registrations is like, 46ish domains ? ok, even 100 domains …. 466 registrations ?
Percentages are sneaky.