Houses.co.uk leads premium domain name auction.
Moniker’s “make up” auction from last week’s Barcelona conference has found a home for five more domains on top of the multi-million dollar sale of Data.com to Salesforce.com. Data.com was pulled from the auction after Salesforce.com made a significant offer on the domain name.
The sales included:
Houses.co.uk $50,870
Gado.com $3,000
SEMexpert.com $600
SEOagencies.com $900
Pilsners.co.uk $300
It’s worth noting that Houses.co.uk started with no reserve, which helped attract 19 bidders.
Social.com received a $2.5 million dollar bid but failed to meet its reserve. Here are some other domains that failed to meet the reserve:
WorldClock.com $41,000
CustomCars.com $15,000
Premed.com $11,001
Telefono.es $10,001
Duffelbag.com $5500
BodySculpting.com $5500
HardAbs.com $1,250
WorldClock.com, Premed.com, and BodySculpting.com were part of my “picks” for the auction. There was one bidder for WorldClock.com but he kept bidding the price up to find the reserve. The domain name is owned by CNN and has a reserve of up to $50,000.
I wouldn’t be surprised to see a lot of action on some of these domains over the next few weeks.
theo says
Couldbe me but sales wise not really strong.
Jeff says
Houses.co.uk sold for €51,000.00 at the Traffic Amsterdam auction in June 2009. That’s a 30% decrease.
Rob Sequin says
@Jeff Interesting and unfortunate but good info.
So, this must have been the worst domain auction in the history of the industry.
Just asking…
1. The domains sucked?
2. The reserves sucked?
3. The audience sucked?
4. The auction house sucked?
5. Domain sales are dead?
6. All of the above?
(PS You can’t count reserve bids for anything. Reserve bids are meaningless if the bidder knows the reserve)
Snoopy says
1. The domains sucked?
2. The reserves sucked?
3. The audience sucked?
4. The auction house sucked?
5. Domain sales are dead?
6. All of the above?
/////////////////
Would say 2-4 are all correct. These “auctions” are fast gaining a reputation as being non events where almost everything is overpriced and nothing much happens. They might aswell just convert it to a brokerage service and forget about the auction entirely.
Andrew Allemann says
The sell through rate is disappointing. But at the end of the day Moniker’s sales from the auction (including Data.com and perhaps others to follow) are millions. So it’s good for them, although not as exciting as a watcher.
I’m shocked WorldClock.com didn’t go. The buyer kept bidding it up to find the reserve. Then again, CNN owns it and probably doesn’t care about pocketing the $41k bid. Hopefully they’ll change their mind.
Troy says
Absolute fool for not taking 2.5 million for Social.com, absolute fool!
Philip says
Troy@
Agreed