.travel registry Tralliance Inc. wants to introduce a Site-Finder-esque service.
Tralliance runs the .travel domain name, much like VeriSign manages .net and .com. According to Computer Business Review Online, Tralliance wants to start a DNS wildcard similar to VeriSign’s infamous “Site Finder Service”. Whenever someone typed in a .travel domain that didn’t exist, such as domainnamewire.travel, it would forward to a web site owned by Tralliance.
In order to distance itself from the idea of Site-Finder, Tralliance is assuring ICANN that the reason for introducing this is to make sure people understand that .travel isn’t broken:
This is certainly not like Site Finder,” Cespedes [CEO of Tralliance’s parent company] said. “This is not a money thing, it’s about making sure people don’t think .travel isn’t there or is broken.”
According to Cespedes, .travel receives a high percentage of failed lookups every day. This could make people think that .travel, not a very high-profile suffix to being with, doesn’t work.
American Airlines, for example, does not have a live .travel, so anybody trying to visit www.americanairlines.travel, which one would assume would exist, may think that .travel itself is broke.
OK, what idiot would try to go to AmericanAirlines.travel instead of AmericanAirlines.com? C’mon Cespedes, we’re not idiots.
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